All projects

GR. Whirling

Charlie Paris × parady.

Campaign

2025

Overhead view of El Fakijoe following the curve of a concrete road

Charlie Paris × parady.

My role
Athlete · Fixed gear freestyle

Fixed gear freestyle meets watchmaking. An urban film and photographic campaign for Charlie Paris, created with parady.

For the GRX Spectral Evo, movement becomes a study in precision. The campaign follows my riding through an urban landscape, finding the same balance between control and freedom that draws me to fixed gear freestyle.

A central film and a series of documentary-style photographs bring the collaboration to life, from the shadows of a car park to the geometry of the city.

GR. Whirling — the film

Made with.

Athlete
El Fakijoe
Creative agency & production
parady.
Film direction
Julien Caldarone
Cinematographer
Felix Leblanc
Photography
Basile Deschamps
Creative direction
Bastien Grob
Editing, music & sound design
Lucas Brunier

Magnum 2024

Let’s work
together

Campaigns. Photo shoots. Live events.
Let’s make something move.