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Béton Ciré

Béton Ciré

Campaign

2023

El Fakijoe wearing a grey Béton Ciré hat in the Paris campaign film

Béton Ciré

My role
Athlete · Campaign

A ride through Paris for Béton Ciré’s autumn and winter campaign, photographed and filmed by Anael Boulay.

Among a collection of bicycles, then out on the streets of Paris. A campaign that brings Béton Ciré’s headwear into the world of the ride.

Made with.

Athlete
El Fakijoe
Photography & film
Anael Boulay

GR. Whirling

Let’s work
together

Campaigns. Photo shoots. Live events.
Let’s make something move.