A ride through Paris for Béton Ciré’s autumn and winter campaign, photographed and filmed by Anael Boulay.
Among a collection of bicycles, then out on the streets of Paris. A campaign that brings Béton Ciré’s headwear into the world of the ride.

A ride through Paris for Béton Ciré’s autumn and winter campaign, photographed and filmed by Anael Boulay.
Among a collection of bicycles, then out on the streets of Paris. A campaign that brings Béton Ciré’s headwear into the world of the ride.
Campaigns. Photo shoots. Live events.
Let’s make something move.